eBay sellers often talk about Cassini, but what is it? Cassini is eBay’s search algorithm. Its purpose is to help buyers find what they’re looking for quickly and easily. It does this by ranking search results based on various factors such as item relevancy, seller performance, and buyer behavior. While Cassini is complex, there are things you can do to improve your ranking and visibility on eBay.
- Optimize your listings: Start by doing some keyword research and using relevant keywords in your titles, item specifics, and descriptions. This will help Cassini understand that your item is relevant to buyer search queries. Be sure to also include high-quality photos and thorough item descriptions.
- Offer competitive pricing: While pricing isn’t the only factor Cassini considers, it can play a role in your ranking. Offer competitive pricing to help align your listings with buyer expectations.
- Focus on customer satisfaction: eBay values top-rated sellers who provide great customer experiences. Ensure your customers are happy with their purchases by shipping orders on time, communicating clearly, and addressing any issues promptly and professionally.
- Encourage engagement: Cassini sees engagement as a positive signal. Encourage buyers to leave feedback, ratings, and reviews, and respond to their questions and concerns promptly. This will help build trust and can lead to future sales.
- Utilize eBay promotions: Finally, eBay offers various promotions to help boost your visibility. These include discounted fees for listings, free shipping promotions, and more. Be sure to take advantage of these promotions to get your listings in front of more buyers.
In conclusion, Cassini is eBay’s search algorithm and there are things you can do to improve your ranking and visibility on the platform. By optimizing your listings, offering competitive pricing, focusing on customer satisfaction, encouraging engagement, and utilizing eBay promotions, you can increase your chances of getting more views and sales on eBay.